Everyone’s got a blog these days, including a substantial number of businesses. Both brick-and-mortar and online business operations utilize the power of blogging to reach a wider audience and establish their authority within their industry. Some business owners have been resistant to joining in on this marketing trend either because they view it as a huge time-draining endeavor, or they doubt the efficacy of this practice altogether. We’re here today to present to you three very compelling reasons to ditch this way of thinking and get into the art of blogging for your business.
Google LOVES Content
Search engines tend to highly favor websites that have a lot of content. But it’s not just enough to have a ton of pages, no matter how informative or entertaining they are. Google most likes to see websites that can produce regular content on a consistent basis. Not only that, this content needs to be keyword-optimized, informative or otherwise useful. There is no better way to check all of those boxes than to blog to your heart’s content.
You Boost Consumer Confidence in Your Brand
The best business blogs showcase an expert-level knowledge of the industry and related subjects. A wide following tends to amass when the blog writer illustrates their business’ authority in their field through a consistently-updated and enjoyable blog. If your content is well-written, offers the reader something to learn, or otherwise provides them with high-quality enjoyment, people will read it. If you update often, people will read it often.
And website traffic is what it’s all about, isn’t it?
Boost the Amount of Inbound Links
If you cultivate a ton of high-quality content for your blog, there’s a very strong chance that people will really like what they see. The more people who like it, the more likely you are to have your content come across someone who’d like to link back to it on their own page. If someone else refers to you within their own page’s content, that speaks volumes about the usefulness of the content you’ve made. And when a link to your blog ends up on a popular site within your industry, this can lead to a tremendous boost in website traffic.
Blog, Blog, and Blog Some More!
You’re not likely to ever be accused of “blogging too much,” unless the content is repetitive, lazy or poorly-written. The production of high-quality, expertly-written content on an ongoing basis can only do favors for your website and your brand.